📚Referências

Brodersen, K. H., Gallusser, F., Koehler, J., Remy, N., & Scott, S. L. (n.d.). CausalImpact [Manual online]. Google. Recuperado em 1 de maio de 2025, de https://google.github.io/CausalImpact/

Davenport, T. H., & Harris, J. G. (2007). Competing on analytics: The new science of winning. Harvard Business Press.

Gallo, A. (2017). A Refresher on Statistical Significance. Harvard Business Review.

Kohavi, R., & Thomke, S. (2017). The Surprising Power of Online Experiments. Harvard Business Review.

Lewis, R. A. (2004). Estimation of treatment effects in digital experiments. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.1686122

Manzi, J. (2012). Uncontrolled: The surprising payoff of trial-and-error for business, politics, and society. Basic Books.

McCarthy, E. J., & Perreault, W. D. (1993). Basic marketing: A global-managerial approach (11th ed.). Irwin.

Seabold, S., & Perktold, J. (n.d.). NormalIndPower [Manual online]. Statsmodels. Recuperado em 1 de maio de 2025, de https://www.statsmodels.org/dev/generated/statsmodels.stats.power.NormalIndPower.html

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